About Us

 

 

ABOUT US — ESTODO

ESTODO means “that’s it.”
And sometimes, that’s all you need to keep going.

We’re so glad you’re here. Truly.

ESTODO apparel was founded by us husband and wife rooted in real life, real struggle, and real growth.

Growing up in Imperial Beach, “Estodo” became a nickname early on. It was slang something people would say like “that’s it” — in a confident, unapologetic way. Over time, it stuck. Through middle school, adulthood, and life itself, people still know him as Estodo.

But this brand is more than a word.
It’s a mindset.

Life hasn’t been perfect. There have been highs and lows, mistakes and lessons, moments of being down and learning how to stand back up. Sobriety, setbacks, financial struggles, and finding a way forward all of it shaped the meaning behind ESTODO.

To us, ESTODO means:

That’s it — I keep going.
That’s it — I choose better.
That’s it — I rise again.

Even when we hit bottom, we lift our heads, stand back up, and try again.

That’s ESTODO.

 

ESTODITA

For Erica, ESTODO became personal in a different way.

ESTODITA is strength.
It’s resilience.
It’s a woman who keeps showing up.

Life brought its own challenges becoming a mother, putting a career on hold, postpartum depression, anxiety, self-doubt, and learning how to find herself again.

Through tears and growth, through pauses and pivots, ESTODITA became a reminder that you don’t have to be perfect you just have to keep moving forward.

Badass? Absolutely.
Real? Always.

WHY WE DO THIS

ESTODO and ESTODITA are more than apparel.
They’re reminders.

This world is getting tougher. Life moves fast. And sometimes we forget that we still have a choice to heal, to grow, to try again.

ESTODO is “that’s it” to whatever it means to you.

Sobriety.
Mental health.
Goals.
Growth.
Life.

We wear it with truth.
We share it with heart.

And we hope it reminds you to keep pushing no matter where you’re starting from.

Welcome to ESTODO.
That’s it. 🤍